What is SA.NET?

SA.Net is an ICT industry cluster which brings together local software companies to engage in co-operative activities, achieve collective competitiveness and develop new opportunities for Australia's software industry.

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8:45 - 9:30

Keynote Toby Bowers (Director Partner Strategy & Programs)

9:30 - 10:15

Enabling the Digital Economy, David Sajar

Charting the course for the Australian digital economy, digital lifestyle and the opportunity this represents to Australian Software Development Partners.

10:15 - 10:45

Morning Tea

10:45 - 11:30

To the Cloud

During this session we will do a recap of the most important features of Microsoft Cloud Computing platform, Windows Azure. The Windows Azure platform is a flexible cloud–computing platform that lets you focus on solving business problems and addressing customer needs. No need to invest upfront on expensive infrastructure. Pay only for what you use, scale up when you need capacity and pull it back when you don’t. We handle all the patches and maintenance — all in a secure environment with over 99.9% uptime.

11:30 - 12:30

Enabling the Phone, David Glover Continuing on from the initial announcement around Windows Phone 7 covered in the Industry Updates session, this session will be a more in depth look at the power and opportunity that extending your business to incorporate the growing Windows Phone 7 market can provide. We are seeing a huge amount of momentum with over 100 new apps being released to the marketplace each day. Windows Phone 7 is an opportunity you cannot afford to miss!

12:30 - 1:00

Lunch

1:00 - 2:00

Bringing it all together More and more we are seeing companies benefit from understanding how integrating across the entire Microsoft stack can allow you to build rich new experiences for your customers. Hear from Microsoft Partners who have already taken advantage of some of these integrated opportunities.

2:00 - 3:00

Build Your social Media Capacity This session outlines the reasons why B2B buyers are changing their behaviour, using social networks to seek advice BEFORE they approach vendors and service providers. The implications of this for B2B sales & marketing professionals are discussed, and a checklist is provided to introduce social media best practice within the B2B sales & marketing teams. LinkedIn, Twitter and various "social listening" tools provide practical illustrations.

3:00 - 3:15

Afternoon tea

3:15 - 4:00

Government funding for Software Innovation, David Sajar Government funding is available to assist entrepreneurs & innovative ISV firms develop their new products, processes & services to achieve commercial success. The eligibility for the funding opportunities varies depending on the stage of technology development and commercialisation. The presentation will cover what funding is available and the best strategies to access it.

4:00 - 5:00

Going Global This fast-paced session you will give you insight into why going global is such a challenge, and what you can do to beat the odds. You will walk away with a 10-step program you can put in place right away to recruit productive partners, as well as an understanding of Microsoft tools that can help you build your channel.

5:00 - 5:30

Making it Real This session will tie the day's sessions together and make it real for your business. We will focus on speeding time to market, testing and marketing your application. In addition, we will discuss new revenue streams through the revamped ISV Royalty program.

     

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